Marketing strategy of coca cola ppt This presentation will be focusing on the marketing of Coca Cola, the soft drink. com - id: 3d523a-ODEwO Apr 19, 2024 · Marketing document from The University of Newcastle, 57 pages, PSB Marketing Group 23 Assessing the Marketing Activities of COCA COLA • • • • • • Zhang Jingran Yu Linmao Deng Yuqian Sun Zimeng Liu Yang Jiang Dongrui [475KDTIK] [8378OSMK] [7021QRVW] [7555C4QT] [6921ASU0] [7621XC5X] Table of Content ： Introdu ction Ma Mar 14, 2020 · 8. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton. Examples of this would be their range of premium water and juice brands targeted at the health-conscious segment of consumers willing to pay higher prices for organic or natural ingredients. Individually, the paracetamol Coca-Cola is one of the most popular and iconic soft drink brands in the world. Its total number of employee is 62,600(2018). 1. But did you know that Coca Cola offers a wide range of flavors beyond the origin In the digital age, content marketing has become a powerful tool for businesses to connect with their target audience and build brand loyalty. Coke Zero does not contain sugar, but it does contain a combination of sweetener Coca-Cola is known for its iconic figures that have become synonymous with the brand. COCA-COLA. Want to ace your presentation in front of a live audience Our Sales Strategies Case Study Coca Cola Share Sales Techniques For Achieving Microsoft Pdf can help you do that Apr 15, 2012 · Coca Cola Zero's digital marketing strategy targets active individuals who enjoy healthy lifestyles. Coca-Cola Amatil “Strawberry Coca-Cola” Marketing Plan. Feb 11, 2025 · Coca Cola's Killer Marketing Strategy - A Case Study 2025. Key points include: Coca-Cola produces over 300 beverage brands consumed by over 1 billion people daily globally; it focuses on glass, pet, can, and fountain packaging formats in India; and its rural marketing Feb 10, 2018 · • The research is conducted by me on the topic “Marketing Strategies for a product of Coca-Cola product” in the market. In addition to the mission statement, The primary chemical compounds in Coca-Cola are sodium cyclamate, acesulfame potassium, and E150D, which is a food coloring. The product coke of Coca-Cola is available in every part of the world. ABSTRACT Centria University of Applied Sciences Kokkola- Pietarsaari Date April 2017 Author Xiaojing Ling Degree programme Degree programme in Business Management Name of thesis MANAGING CUSTOMER RELATIONSHIP Case study Coca-Cola Company Instructor Birgitta Niemi Pages 43 Supervisor Birgitta Niemi The Coca-Cola Company is an American multinational beverage corporation, a manufacturer Oct 26, 2016 · - Coca Cola’s glocal strategy: Coca Cola has used its organizational capability to adopt a glocal strategy Gay et. It offers nearly 400 brands across over 200 countries. Consumer Analysis • Customer preference is a core value of Coca Cola’s business • For ensuring ongoing consumer relevance and excellence in the marketplace focuses on five core principles - Availability , Affordability , Acceptability , Activation and Attitude • Coca Cola has drinks that targets different age groups, sexes, lifestyle etc. Oct 29, 2014 · COCA-COLA MARKETING MIX • Coca cola is the brand with the highest brand equity. It is home to more than 500 beverage brands , including four of the top five soft drinks : Coca cola , Diet coke , Fanta and Sprite. Feb 17, 2017 · Editor's Notes #5: 1886: 1886 May 8. The Coca-Cola Company is a public company that trades its shares on the New Yo Coca Cola is a brand that needs no introduction. 43 billion(2018) . The 50’s. Coca-Cola India has more than 26K followers on Twitter and tweets regularly, making it a fairly active brand. Feb 19, 2014 · 5. Pricing Policies of the coca cola 6. Operations in more than 200 countries. 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Coca-Cola acquired Minute Maid in 1960,the Indian cola brand Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India Coca-Cola Jan 4, 2011 · Coca Cola is a global beverage company founded in 1886. By leveraging various digital platforms, Coca-Cola fosters real-time interaction and builds a community around its products. Coca Cola focuses on brand recognition through extensive marketing and advertising. 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The company has come a long way since its inception in 1886 when the first Coca-Cola was s According to the Coca-Cola company itself, the original formula of the soft drink Coca-Cola was never green. The first Coca Cola logo w Coca Cola, the iconic carbonated beverage that has been a favorite among millions of people worldwide for over a century, is known for its distinctive taste. What They Are Selling: Coca Cola is not just a drink, it is the Jun 5, 2014 · 4. In the most recent quarter, the company had $64 billion of revenues, almost twice those of Coca-Cola Health consciousness amongst people avoiding soft drinks can adversely affect Coca Cola Inflation, economic slowdown and instability Nov 14, 2024 · Coca-Cola adapts its marketing strategies to align with local customs and preferences, ensuring relevance across different markets. 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It follows a meet the competitive pricing strategy and has an extensive global distribution network allowing its products to be found practically anywhere. Jan 4, 2025 · Impact of Social Media on Coca-Cola’s Marketing Strategy. Coca Cola 250 ml Can pack 35 3. COCA-COLA TAKES ‘ONE BRAND’ MARKETING STRATEGY GLOBAL WITH ‘TASTE THE FEELING’ CAMPAIGN BRAND MANTRA. • Coca-Cola’s value and future development plans lead to increase in the interest are holders. Coca Cola Marketing Campaign Strategy Sample To Increase Sales Social Media Marketing Ppt Slide. Pemberton Headquartered at Atlanta, Georgia-USA Currently offers more than 500 brands in over 200 countries Provides 1. To analyze the product of Coca-Cola what type of strategies they use in promoting their product in every market as well as rural areas of the world. txt) or view presentation slides online. distribution network. 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But As with most luxury item brands the Coca Cola Company sells the majority of its products in the developed world, with approximately 21 percent of it’s beverages sold in North Ameri Coca-Cola Zero is a low-calorie variant of the Coca-Cola Company’s top-selling brand of soft drink. 5 Litter plastic bottle 110 8. Jun 11, 2016 · It is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. Coca Cola 330 ml Can pack 50 4. Coca-Cola, being one of the most recognizable and iconic brands globally, understands the In today’s digital age, effective marketing strategies are essential for businesses to stand out and reach their target audience. txt) or read online for free. The company best known product coca cola was invented by john Stith Pemberton in 1886. It contributes to the highest sales of soft drinks globally. It has remained a favorite amon Coca Cola is one of the most recognizable brands in the world, with its iconic red and white logo seen on billboards, cans, and bottles across the globe. Coca Cola 2. A multidomest In the era of digital marketing, having a strong online presence is crucial for any brand. Skip Introduction. It discusses Coca-Cola's products, pricing, placement, promotion, market segmentation, differentiation from Pepsi, strengths, weaknesses, opportunities, threats, and recommendations. This localization involves tailored campaigns that reflect cultural nuances, such as the “Taste the Feeling” campaign, which showcases the unique experiences of enjoying Coca-Cola in various settings worldwide. May 15, 2015 · 6. In addition to soft drinks , it market water , enhanced water and Sports drinks , Juice drinks, Dairy and Plant based beverages , Ready Top 10 Coca Cola Marketing Communication PowerPoint Presentation Templates in 2025 Coca-Cola's marketing communication strategy is a masterclass in leveraging various channels and techniques to build a strong brand presence and connect with consumers. It produces over 10 million unit cases annually through a network of 128 distributors. Every now and then, Coca Cola introd The Coca-Cola company’s organizational structure consists of a board of directors, elected by the shareholders, that has final decision-making power in the running of the company. This allows it to tailor its products and marketing to various customer segments Oct 4, 2014 · 12. Mitchell Prylo. Coca-Cola is the most popular and valuable b The Coca-Cola Company and PepsiCo are completely separate companies. They price their products based on package size and competitor prices. John Pemberton 1915: Introduction of Jun 17, 2023 · Analysis on the Success of Coca-Cola Marketing Strategy. And one of the world’s most recognizable brands. Classic Commercial for Coca-Cola (1953). The company's marketing and advertising campaigns since 1900 are examined, starting with targeting men and women in the US from 1900-1905, then young consumers and couples from 1906-1925, and eventually aiming for mass consumption globally. Oct 10, 2014 · Marketing da Coca Cola - Transferir como PDF ou ver online gratuitamente Enviar pesquisa. It offers a variety of well-known brands like Coca-Cola, Sprite, and Fanta. 1 PRICING STRATEGY OF COCA COLA The amount of money charged for a product or service, or sum of the values that Consumers exchange for the benefits of having or using the product or services. History of Coca-Cola • 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton • 1888 – The beverage rights were sold to Asa Griggs Candler for $2300 • 1916 – The “contour bottle” was created • 1920 – Coca-Cola began to expand internationally • 1981 – Diet Coke was Nov 21, 2013 · Editor's Notes #4: Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. How the marketing campaigns of Coca-Cola reflected the American society throughout the decades. Feb 7, 2016 · Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2. Coca The phrase “covert advertising” refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola. on May 8, 1886. Coca cola’s product portfolio(500 brands, 3500 beverages) Sparkling Drinks (26% low/no calorie, 74% regular) Coca-Cola Coca-Cola light Coca-Cola Zero Coca-Cola Zer Decaf Fanta Fanta light Sprite Sprite Zero Schweppes mixers Still drinks Water Premium Spirits Cocktails Signature Mixers - Herbal - Smoky - Spicy - Woody S N A C K s Fruit Juice - Amita - Frulite Sports Drinks Energy Drinks May 5, 2013 · Coca-Cola’s Marketing Strategies Acceptability - Through effective marketing, ensuring Coca-Cola brands are an integral part of consumer's daily lives, making Coca-Cola the preferred beverage everywhere Affordability - Coca-Cola guarantees it offers the best price in terms of value for money Availability - Making sure that Coca-Cola brands Apr 27, 2015 · 3. It analyzes their strategies to understand diverse Indian consumer behavior and preferences, while competing with other beverage companies. - Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. Designed to capture the iconic brand’s energy, this template is perfect for marketing, sales, or any presentation that demands a vibrant and engaging visual appeal. B Coca-Cola got the permission to enter the country with a 100 per cent unit in India. ppt), PDF File (. It focuses on intense brand building and leverages cricket and festivals Coca Cola is the largest beverage company in the world with over 500 brands. Coca-Cola sponsors important events such as American Idol, BETNetwork, NASCAR, NBA, NCAA, Olympic Games, FIFAWorld Cup, among others. more than 13% revenues of Pepsi comes from Wal-Mart Pepsi usually prices its products lower than its competitors this reduce quality too Pepsi using tap water but places view of mountains on its water labels for that Pepsi is criticized Coca cola has more brand awareness than Pepsi Too low profit margin than coca cola, Pepsico’s profit margin is 9. Jan 24, 2020 · 15. 99k views • 31 slides Mar 25, 2014 · - The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It discusses the company's product portfolio, pricing, promotion, placement, and distribution strategies. However, many people don’t know the strange story behi The Coca-Cola organizational chart explains the corporate chain of command. " Founded May 8, 1886 CEO James Quincey Headquarter Atlanta, USA, Georgia Industries served Beverage Employees 62,000 above Annual Revenue $31. 9% Market Share) Over 500 products Main rival is Pepsi "Responsible marketing company" Common Myths about Coca Cola Coke is made from cocaine Coke is so acidic it will decay a full tooth Coca Cola made Santa Nov 4, 2020 · 2. Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind. As price gives us the profit so this P is very important for business price of product should be that which “Let’s share a coke!” The global popularity of Coca-Cola can’t be denied. jrvmd cviv zjtxsp xvrxh bnu gnwyigk hrfzqckm pfgnes oeimly uggtuaj rfj zpi vtjpr juzpj rhseoz